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Product information "OMO Waschmittel Pulver - Lava Roupas em Pó, 400g "

OMO washing powder

 

The OMO brand sells its products in more than 30 countries worldwide, with Brazil being its main market. It was first registered in England in 1908. The name is an abbreviation of 'Old Mother Owl' and stood for maternal care and wisdom. The company spared no effort to win over discerning Brazilian consumers, who traditionally attached great importance to the cleanliness of their family's clothing.


The product was officially launched in Brazil in 1957, initially only in the cities of São Paulo and Rio de Janeiro. By the early 1970s, the brand had already established itself among Brazilian consumers.